Friday, October 26, 2007

Prepaid Cards in Japan

Multi-purpose prepaid travel cards embedded with an IC–chip is taking Japan closer to cashless transactions.

There are over ten IC chip car makers in Japan and all of them use Sony’s FeliCa technology. IC cards can store a wealth of information and up to 16 separate servicee applications can be read and authenticated in 0.1 seconds. The leading ones are -

Suica-card: Launched in November 2001 by JR (Japan Railways) East, serves the Kanto area, including the Tokyo-Yokohama conurbation. This is a contactless prepaid card that triggers automatic deduction at the ticket gates. An E-money feature added in 2004, allowing payment at vending machines, station kiosks, and shops around stations. 20 million in circulation, usable across 18,500 retails outlets. Service is also available on mobile phones from the bid three carriers – DoCoMo, AU and Softbank

Pasmo-card: The latest rage. Launched early this year by a consortium of over 100 train bus and subway companies across Kanto region. Goes with a catchy slogan, “Densha-mo, Bus-mo, Pasmo”. 3 million cards were sold in the first three weeks..

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